The latest marketing trend has been to capitalize on User generated Content to create new content for brand’s to incorporate into their marketing strategy. And since the start of the crisis, this trend has only been amplified. With marketing budgets and resources on lockdown many brands have started to turn to User generated Content to
User Generated Content is just what it sounds like, content such as text, videos or images that have been created by a customer rather than by a brand. You are probably already familiar with UGC, even if you didn’t realize it. You are most likely familiar with customer reviews, which brands will frequently share on
Why are videos so integral to marketing campaigns? Well, the reason is simple, videos have shown to increase the open rate, click-through rate and even the conversion rate once on a merchant site. In a 2020 report, Cisco noted that adding the word “video” to the subject line of an email increases its open rate
Wouldn’t it be great if you could reduce abandoned carts just by pre-emptively answering your prospects questions about your product? Well now you can, and you can use User Generated Content to do it. Consumers need to see the product Imagine you are ready to buy a new piece of furniture, let’s say it’s a
A company that produces false customer reviews online can be subject to thousands of dollars in fines and other legal costs. Despite the risks, three out of four people have been exposed to fake reviews.(Ifop study for August & Debouzy and Havas Paris, 2019). In this article, we’ll help you spot fake customer reviews and
Everyone knows that customer feedback is important to gather but some business owners don’t know where that information should be displayed or how it can be integrated into your marketing strategy. Reviews can be posted to your website, social media and thanks to our partnership, in the most popular search engines, increasing your Search Engine
You knew us as The Net Reviews Group, but get ready to call us SKEEPERS! With the acquisition of two new MarTech companies, SKEEPERS will now be the home to Verified Reviews, Mediatech-cx and Teester. With this large-scale operation, the international group, founded in Marseille with offices in 7 countries, is now extending across the
Since the COVID-19 crisis, customer review readings have increased by 45% and it is imperative to capitalize on this trend that probably isn’t going away anytime soon. With online shopping increasing, making sure that your customer reviews are easily accessible should be the first item on your ‘to-do’ list. The first step is to have
If we had to sum up the personality of Verified Reviews in one sentence, we would choose this one: we are always looking to the future. Every day, the questions come up: how do we demonstrate continuous improvements? How can we further help our customers to improve the experiences they deliver? How do we boost the
Abandoned carts plague retailers everywhere, all the time! In fact, nearly 70% of all carts are abandoned across all industries. It makes sense that marketers are trying to throw everything they can at this problem to try to win back more and more carts. That’s a lot of revenue – nearly 18 billion dollars is
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