For years businesses have used customer feedback to improve aspects of their brand or store locations. Feedback would be compiled and analyzed, and then changes would be made to their branding or store layout. Now, with the help of product reviews, we have seen a rise in customer feedback being used to shape new products.
Reviews are an essential element to empowering your customers, optimizing your online visibility and grow your revenue. Reviews provide valuable information to improve the customer experience and overall satisfaction. To get the most mileage out of your reviews, you need to start with the first step: understanding the types of reviews that can be collected. Brand reviews
Among the impacts of the health crisis, the closure of points of sale was a real blow to commerce internationally. As of March 2020, 64% of sectors have seen their sales decrease, compared to the month preceding the first containment ( Verified Reviews Study, 2021 ). But since the stores reopened, the keywords are adaptation and resilience.
The latest marketing trend has been to capitalize on User generated Content to create new content for brand’s to incorporate into their marketing strategy. And since the start of the crisis, this trend has only been amplified. With marketing budgets and resources on lockdown many brands have started to turn to User generated Content to
User Generated Content is just what it sounds like, content such as text, videos or images that have been created by a customer rather than by a brand. You are probably already familiar with UGC, even if you didn’t realize it. You are most likely familiar with customer reviews, which brands will frequently share on
Why are videos so integral to marketing campaigns? Well, the reason is simple, videos have shown to increase the open rate, click-through rate and even the conversion rate once on a merchant site. In a 2020 report, Cisco noted that adding the word “video” to the subject line of an email increases its open rate
Wouldn’t it be great if you could reduce abandoned carts just by pre-emptively answering your prospects questions about your product? Well now you can, and you can use User Generated Content to do it. Consumers need to see the product Imagine you are ready to buy a new piece of furniture, let’s say it’s a
A company that produces false customer reviews online can be subject to thousands of dollars in fines and other legal costs. Despite the risks, three out of four people have been exposed to fake reviews.(Ifop study for August & Debouzy and Havas Paris, 2019). In this article, we’ll help you spot fake customer reviews and
Everyone knows that customer feedback is important to gather but some business owners don’t know where that information should be displayed or how it can be integrated into your marketing strategy. Reviews can be posted to your website, social media and thanks to our partnership, in the most popular search engines, increasing your Search Engine
You knew us as The Net Reviews Group, but get ready to call us SKEEPERS! With the acquisition of two new MarTech companies, SKEEPERS will now be the home to Verified Reviews, Mediatech-cx and Teester. With this large-scale operation, the international group, founded in Marseille with offices in 7 countries, is now extending across the
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