More and more retailers and e-retailers are focusing on social proof, via customer reviews. But remember: the collection, management and publication of online reviews are regulated by a strict legal framework.   On 28 May 2022, a new European directive came into force. The aim? To harmonise and strengthen consumer protection and the reliability of

For years businesses have used customer feedback to improve aspects of their brand or store locations. Feedback would be compiled and analyzed, and then changes would be made to their branding or store layout. Now, with the help of product reviews, we have seen a rise in customer feedback being used to shape new products.

Reviews are an essential element to empowering your customers, optimizing your online visibility and grow your revenue. Reviews provide valuable information to improve the customer experience and overall satisfaction. To get the most mileage out of your reviews, you need to start with the first step: understanding the types of reviews that can be collected. Brand reviews