User Generated Content is just what it sounds like, content such as text, videos or images that have been created by a customer rather than by a brand. You are probably already familiar with UGC, even if you didn’t realize it. You are most likely familiar with customer reviews, which brands will frequently share on

Why are videos so integral to marketing campaigns? Well, the reason is simple, videos have shown to increase the open rate, click-through rate and even the conversion rate once on a merchant site. In a 2020 report, Cisco noted that adding the word “video” to the subject line of an email increases its open rate