How to Utilize Positive and Negative Reviews

Since the COVID-19 crisis, customer review readings have increased by 45% and it is imperative to capitalize on this trend that probably isn’t going away anytime soon.

With online shopping increasing, making sure that your customer reviews are easily accessible should be the first item on your ‘to-do’ list. The first step is to have your reviews available on your website, your social media accounts or indexed in a search engine. It is important to have your most recent reviews in a prominent location because according to a recent Capterra study, 35% of consumers have more confidence in a review left less than 3 months ago.

Once you have all of your reviews complied, its time to evaluate the percentage of positive reviews to negative reviews. Obviously positive reviews are the most sought after because they help convey the quality of your brand and products to your prospective customers. One thing that many business owners forget is that a positive review says more about your brand than you could convey in any marketing campaign. Turn your happy customers in brand ambassadors for prospects to marvel at.

While negative reviews aren’t fun to read, its important to react and learn from them. Negative reviews should be addressed within 24 hours because whoever left the poor review clearly isn’t happy with the service they received. If you have a partner that can help you identify and respond to negative reviews before they are made public, to can mitigate this situation before it happens.

It’s important to have a reliable partner to help you collect and manage reviews to build your brand. If you are reading this and are thinking that you simply can’t manage this all on your own, give us a call and we can help you out.